I’m a branding and marketing expert on a mission to help small farms succeed in a digital world.
Here’s how I can help 👇
Messaging and Websites
Get clear, concise messaging and a beautiful website you’ll be proud to show off.
My process is simple—all you have to do is show up for a phone call. I’ll use your own words to create brand messaging written with your ideal customer in mind. Next, we’ll use your new messaging to build a website intentionally designed to generate sales on every page. The result is a lot more clarity and a professional space for your farm online.
“Branding ourselves, building a website, and effectively communicating our message all seemed overwhelming. Zoe captured our business as a whole with clear, concise messaging and a suite of beautiful photographs. Zoe is a creative powerhouse with a relentless work ethic & perfectionist spirit that give her unparalleled prowess in her craft.”
—Jordan, Neighbors Farmstead
Strategy and Coaching
Get a marketing plan you can feel great about, plus guidance, accountability, and feedback along the way.
You probably didn’t start farming because you wanted to deal with email lists and social media captions. You keep doing what you do well—I’ll help you figure out the marketing part. We’ll design a plan that fits your life and empowers you to connect with your customers directly, driving more sales and brand loyalty.
“Zoe is a POWERHOUSE. She is sharp, thorough, and efficient. Zoe helped me bring my brand to life, turning the wild, unorganized thoughts of an entrepreneur into a unique and concise brand marketing strategy. I cannot recommend Zoe enough as a marketing consultant. If you're serious about producing powerful branding and content that your customers enjoy interacting with—Zoe is who you should call.”
—Anthony, Regeneration Nation
Workshops
Learn in-person or online through workshops that teach the foundations of intelligent marketing.
In less than 90 minutes, you’ll learn the eight questions you need to address in your messaging, what to put on your homepage, the four elements you need in your social media bio, and more. Get worksheets and additional resources—like a pre-written, three-part email sequence—to help you put the plan into action. Perfect for farmer training programs.
Photography
Get a bank of eye-catching, professional photographs to use on your website, in your emails, and on your social accounts.
High-quality imagery catches the attention of potential customers and inspires them to trust you and connect with your story. Plus, it’s kind of like magic seeing your farm and your products reflected back at you through the lens. Shoots are available within the greater Lehigh Valley, Pennsylvania.
“Zoe‘s photography is an essential element of my marketing strategy. I cannot stress how important it has been to have a variety of high-quality images at my fingertips. Her attention to detail, color, and composition is finely tuned, and her creativity and innovation is astounding. I recommend her work to every entrepreneur I know, and I firmly believe that such an investment is key to success.”
—Emma, Kneehigh Farm
“Zoe took my fuzzy scrambly ideas, combined them with her knowledge, and turned them into rock-solid, doable action items (even when they stretched me a bit). She isn't just zeroed in on marketing but on whole business health. And that health includes my health! She helped me game-plan some important business moves. Her knowledge just shines.”
— Hana, Petaler
“Zoe is your Marketing & Branding dream come true…and then some! Her keen eye combined with her bright, inquisitive mind and the can-do approach of a seasoned professional never failed to wow me. Zoe was instrumental in launching our social media platforms, overhauling our website, and honing our brand guidelines. She has incredible instincts and fantastic follow-through!”
— Elizabeth, Regenerative Organic Certified™
“Zoe is a talented, hardworking communications professional with an intuition for understanding her audience, creating captivating content, and lots of savvy digital skills. Zoe was instrumental in helping us launch our new website. She is also a pleasure to work with and an inspiring colleague who betters everyone around her.”
— Diana, Rodale Institute
Farming is rewarding. Your marketing should feel that way, too.
When your marketing starts working and you experience more demand and customer loyalty, you’ll be glad you took the time to do it right. I’m here to help.
